How to design trendy banners with Plugger?
Let's begin by learning how to create trendy banners using AI.
1. Access the Plugger dashboard.
2. Choose the Banner Maker tool.
3. Pick your font, color, and other branding details.
4. Write your campaign text.
This will produce a variety of creative banners for you.
Why Banner?
Banner advertising, colloquially referred to as a web banner, is a type of display advertising that gained traction with the rise of digital marketing. Usually displaying a visual ad, banner advertising has been popular as a cost-effective strategy for capturing the desired target audience.
Typical banner ads consist of a few components like a visual design, a strong message, and a link to a landing page. While the online advertising sector has largely grown, the main motives behind web banner advertising remain the same: simple to understand and just as effective today. In the marketing industry's early days, it was all about brand awareness and captivating the attention of prospective consumers.
This has become easier thanks to digital marketing, which fills social media platforms our target audience frequents and updates search engines with our latest products and services. Despite its simplicity, banners as a type of digital ad are part of a much larger digital marketing strategy. Many times, online ads like banners function as a touchpoint where brands measure how many users click on a banner ad, submit their information, and make contact-to-sales. With these metrics, brands can view their banner ads relative to other touchpoints and understand how they have contributed to their lead generation.
Do you get the idea of this advertising medium’s evolution yet? Hopefully. If not, that’s why you need to invest time in understanding banner advertising’s historical roots before diving into the present and future. Just as societies have moved toward visually driven communication, so too have our many advertising strategies with the rise of tools appreciating the role of visuals and helping to communicate messages, whether ethical, political, or commercial.
The advent of new ways to use banners reflects the e-commerce ecosystem’s increasing digital cloistering of the customer journey. These changes, of course, aren’t entirely unlike what has happened before, even if the consequences are. With e-commerce, brands are in a position to make their digital touchpoints more relevant and sophisticated than ever, with access to data and tools that help to personalize a user’s experience online.
We’ll explore how these digital trends might impact our banners as we explore the 2024 browser.
Are you fully geared up to hear all about banners?
Eye-catching visuals, compelling messages, geotargeting—it all sounds fantastic!
Though some things are worth paying attention to, like the transitions occurring in technologically-based creativity, video, mobile, personalization, and data. If crafting banners is in your skill set, then give these trends a read and get cracking at making some that are future-proof. If you’re interested in optimizing your use of banners to complement your other marketing activities, or if you’re simply fed up with all the obsolete banners out there, there’s a section in here especially for you!
1. Importance of Following Trends in Banner Advertising
Banner advertising is a constantly changing marketing tool, which is why it is so important to follow trends. If your banner ad strategy does not evolve with internet users and new technologies, you will soon be left behind. By identifying these trends and adapting your strategy, you will be able to increase your audience's engagement rates and your campaigns' effectiveness.
By integrating these trends into your strategy, you ensure that your banners will be well received by your targets. Why do you need to follow these trends? Keeping abreast of the latest trends in banner advertising will help you stay up to date with your audience. Indeed, by looking for tools and formats that appeal to them, it becomes easier to perfectly meet their expectations. By placing yourself in the shoes of internet users and identifying what will attract their attention, you can make informed decisions about which trends to prioritize. It is also important to do this to be most effective in your campaigns.
By following the latest formats and strategies, it is easier to avoid ads that are denied, ignored, or even filtered by internet users. Over the years, banner ads have come to be a popular marketing tool.
However, the indifference of some users can be explained by the fact that some marketers refuse to evolve in their campaigns and continue to offer banners that sometimes have nothing extraordinary about them. By following trends and prioritizing trendy formats, you can offer your targets a valuable and original experience.
2. Technological Innovations in Banner Design
Many technological innovations from our recent past are gradually finding their way into banner design. Using design, we are designing banners that can collect and use data in real time.
The design of such banners allows the user to somehow "interact" with it by offering responses to the user's actions. A user who receives banner ads not only enjoys the aesthetics of the banner but also their overall experience. These technologies are observed to a greater extent than in standard graphics editing tools in UI/UX design tools with banner creation functionality.
Mobile page views are increasingly accounting for not only web pages but also for the design and development of various content as more people are using mobile phones and tablets.
The release of a user-centric design is not only the design of the banner but also important. Research on the effectiveness of mobile banners shows that close to 40% of mobile banner messages need to have a "context of connection" as advertisements to users so that ads are designed to provide a message that is suitable for specific circumstances or times.
The same report shows that mobile advertising may spend an average of 21% of the creative banner on a mobile device. Based on these results, the value of mobile design is important in banner design.
In 2021, most advertisers not only design banners to maximize reach but also ensure user interactions by making banners of different shapes and sizes. In the next decade, some of the biggest trends in banner design, including interactive banners, will also be viewed as augmented reality banners. Online banner ads are continually changing, offering unlimited possibilities to inspire and create memorable advertising materials and drive sample conversations.
2.1. Interactive Banners
In an era of overconsumption of information, one of the main tasks of advertisers is not just to show the promotional offer to visitors but to engage them in the process of interacting with the advertisement. That is precisely why in 2024, this innovation has continued to be actively used.
The invitation to take action, even if it's just a quiz, is a principle that has been working in the advertising field for a very long time. In creating the simplest interactive offers, all possible tools are used, from conducting a survey to offering users a game.
This two-layered approach seems to work quite successfully. One of the most successful topics to interact with was various entertaining games that users could use. We also began actively using embedded videos, which can help realize a campaign in a new format and give a new level of interactivity.
First of all, these are games, starting with simple ones like crossword puzzles, quizzes, sliders, and ending with more complex ones like Tetris. Obviously, the complexity and diversity of the game will depend on the capabilities of the site and the file size of the package. It is most profitable, as the level and complexity grow, to combine a game with the digital mechanic.
The game should serve the goals and objectives of the client and coincide with the brand platform, promoting it through non-direct action. With all the changes in blockchain, the analytical capabilities of interactive banners are quite significant in contrast to media investment. Data collection and full information for the end audience are provided; in addition, in each reset, media optimization is created based on a number of startups and user actions.
2.2. Augmented Reality (AR) Banners
Augmented Reality (AR) Banners The use of AR in banners has already hindered the development of 3D in ads. One year, 3D added engagement to the banner ads of two well-known mobile phone manufacturers.
In 2024, the concept of AR in a banner seems to be perfectly normal. This is a new era of experiential marketing – advertising is moving from buying empathy through good storytelling to generating personal experiences. AR banners are the easiest and arguably the most efficient way to create an experience for end users. We have recently witnessed options such as a banner with a try-on or trying on a virtual product; inserting a virtual car in the interior for a test drive of both the car and your room; trying on branded avatars; visiting a gallery of virtual items in a cityscape.
Implementation and User Accessibility An AR banner is essentially a mini-application in a banner with a predetermined set of interactions. The advantages of this format include the ability to create unique content with minimal resources, and users do not have to leave the site to create AR. Technical Requirements for ARs: To create an AR banner, it takes a 3D scene or video with a tracking image.
The trigger is in the 3D target. For more options, all players and objects need to be enhanced in Orbit. If we need to replace the backgrounds, all players must be green-screen compatible. The width of the target should be more than 600px for better quality. The preferred aspect ratio of the target is 16:9. The maximum aspect ratio is 2:3.
The experience will be accessible for all iOS devices with A9 Bionic chips and later, running iOS 12 and later. Android devices with ARCore will also be supported. Compatible devices on iOS include iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, with the exception of the iPhone SE 2nd Generation.
A technical limitation is that all Android devices have a size cap of 768 pixels for playable and AR banners. Potential Challenges in Implementation The main issue with adding AR to banners is making the technology accessible and easy to quickly adjust the ad template to the tracking image. A potential stumbling block may mean the creation of banners for each scene.
Another issue is the limited mobile user audience if the placements are desktop web. In general, interoperability across devices is something that has to be worked through because Android users will not have the same experience if they do not have ARCore. Additionally, compatibility between apps and sites for iOS users will also have to be refined.
With creative agencies used to crafting just static aesthetics, it’s obvious that not only big brands, but also smaller ones have taken an interest in the possibilities of immersion over the last few years. F
uture Trend: What’s the Future of AR Banners?
Hyundai’s AR banner in 2021 was arguably the dawn of letting users position the ad’s focal object in an environment of choice using the phone camera. This was a first step in adding interaction to AR banners.
Over the past few years, correct predictions have already included 3D penetrating display advertising. In 2024, 3D will be nothing out of the ordinary, but AR integration will be upwards of 40% as the major targeting ADC for users who do intensive mobile gaming.
This category alone makes up more than 26% of mobile users. All shop and digital marketing areas around hyper-casual gaming users are expected to adapt AR banners to their promotional strategies.
3. Design Trends in Banner Advertising
Have you ever clicked on a banner ad just because it had a beautiful design? Most likely, yes. After all, designing persuasive ad banners is one of the key skills of digital marketing.
Whether you are working with a professional designer or using a reliable banner advertising service, you need to know the current trends in design because they influence the users’ interaction with your content. It’s always hard to find a balance between aesthetics and functionality. Banners should look beautiful but still be clear and easy to read.
Your design should also match the core elements of your brand not only in terms of color and symbols but also in voice. Some trends, however, are implemented across all ad designs based on current user preferences. Here are the design trends that will define banners in 2024.
Minimalism does not create noise, which is essential on crowded advertising platforms. There are no extra colors, elements, or text on minimalistic banners. As a result, the audience sees the message immediately. A minimalist approach can add to your ad’s memorability rating. It also has a positive impact on short-term sales goals.
More people perform the actions advertised in minimalistic ads than in more complicated ads. Bold typography has long been trending in ad design. Without reading the message, high contrast and strong colors with simple graphics or even no graphics at all always attract attention. Some examples of strong typography in ads include using handwritten fonts, using original style subtitles in big bold letters, and using capital letters for impact.
Moreover, bold typography can make your messages more persuasive. When the typography of an offer’s details is stronger, customers believe the benefits you are listing in that typography more.
3.1. Minimalism and Clean Design
Minimalism and clean design is a popular trend in 2024, not only in every area of design and marketing but also in banner ads. The number of minimalist design banners and displays is continually increasing. Clean ads, sophisticated faux-realistic illustrations, crafts, and geometric shapes are already among the most-used mechanics of illustrating any message.
Minimalism is more than a mere design trend; it is a lifestyle philosophy. When it gets integrated into digital advertising, it creates some magic. The essence of minimalistic ads is to convey the message quickly, and even more importantly, make the right impact immediately.
It is based on the belief that it creates a more emotional and substantial resonance between the sender and the receiver of the message. It works also on a practical level – we currently experience information overload and struggle not to drown in the digital ocean of ads, CTAs, and notifications. So the implication of minimalism leads to removing the noise and clutter from advertising creatives. Just a stunning visual wrapped up with a succinct message. The end. The right now, today’s reality. Convinced yet?
3.2. Bold Typography
Bold typography has the power to capture attention and make all the difference in a display ad. That is one of the reasons why it is now found in every other successful banner. It usually comes in combination with a message executed in a small number of words. Capital letters have been a part of design trends for a few years now, and they are once more a very important part of headline making. The main reason they serve the purpose of putting the most emphasis on the written message that needs to stand out and spark emotions more than anything else.
There are so many great fonts added every day, with half of them boasting bold style, so creating a headline's message doesn’t have to be an issue even for a brand that is seeking a particular font to match their bolder personality or new campaign. Some of the hottest styles in this part of design are Serif/Contrast, Monoline, Geometric, Blackletter, Modern Calligraphy, Handwritten, and Bold script. The general idea when selecting a headline typeface is to go with a font that represents the brand’s and their message’s personality. Then the emphasis is achieved by carefully choosing a contrasting size, color, weight, or style between the text body and the headline. Every detail matters.
The main challenge when using a bold font in the headline of a banner ad is to make it loud and clear enough to be read, but at the same time to not make the biggest call to action on the page. This is where playing with color, negativity, shadows, gradients, and ambience come into play to allow readability and not make the ad look dry, flat, or boring. A stunning yellow color for the call to action and main body of the banner ad creates a great contrast and engagement with the main message: the headline "Pixeliti".
3.2.1. The Effects of Bold Typography
Choices in typography are much more than merely providing a type with legibility – they tell the viewer the volume of importance of the information presented. As it is known, there are certain rules to be followed when it comes to formatting the text body of copy, in terms of size. The point sizes of body copy are usually for long distance, titles, and headlines for closer, over the page distance.
To go a little further into clarity, here is a comparison graphic that shows how point size, weight, and color greatly influence the perception of the font's official size. When mixed and matched by any of these typographic elements, the text generally appears larger in the eye of the beholder. In ancient times of design, people did a great deal of studying in the book world about optical adjustments and a font size. Although most of that information is still valid today, we should take it for what it truly represents – an evolution of typographic principles.
It's fun to wonder why the type appears bigger when it's heavier and a little bigger than it actually is, or why a smaller size can appear larger when combined with a bold, and experimentation is what brings reinvention to a workplace.
Today, when we are talking about size, the basic rules are always reliable, but we can confidently say that when mixed, adjusted, or combined with different colors or styles, much more can be achieved. Now, if the brand is built all around the use of low contrast elegant typefaces – we shall not have a bitmap size influencing the user with big and technical looking bold fonts, even though a headline’s copy at regular weighting half the weight doesn’t look or feel as intended. A headline of this sort should always be large enough to be read but not so large as to be condescending about it.
4. Case Studies of Successful Banner Campaigns in 2024
In 2024, several banner campaigns proved to be quite successful. We offer a few case studies below to illustrate the banner trends at work. These case studies demonstrate audience engagement, what the focus of the ad campaign was, as well as an outcome, if measurable.
Reese's Easter Community Megaboard – Reese's objective was to gain Easter share of preference with shared niche consumers. The campaign rolled out as an environmental/outdoor living called "Outdoor Picking Season."
It heralded the lengthening days and was used. The ads were served to tech-friendly consumers who comprise a vast diaspora that values outdoor experiences, seeking communities of like-minded people who share information, tips, and other resources. In keeping with this theme, the banner ad looked like a wooden placard complete with a grass skirt and a Reese's egg in the center.
The campaign resulted in a persistent daily feed to the highest peak of over 3,800 visits. Reese's site feed numbers rebounded for the week of March 15th, hitting the highest weekly unique visitation number thus far. Most importantly, the page visits to the banner ad landing page (with each town's updates) hit over 12,000, 62% of the total banner ad run to date.
Vicks Water for Life/Filter Banner - Water for Life and worked together on a site-skinning and an integrated advertising campaign. Water for Life introduced the new Vicks High Performance Water Filter with a wallpaper skin featuring a custom banner with integrated content. The goal was to create awareness of the new product.
The site-skinning and integrated content created awareness by achieving big impressions of 220 million. The integration received a first-to-market campaign engagement with a sponsor-provided article.
