How E-commerce Owners Choose a Facebook Template for Black Friday?

Black Friday, being the peak shopping season, is when e-commerce businesses try to optimize their sales. Facebook, as a platform, has great potential in reaping the benefits of Black Friday marketing.

With Facebook, an e-commerce platform can try various combinations of text, banners, products, pricing, and checkout processes. With proper audience targeting, a well-thought-out marketing campaign can result in decent sales.

With traffic from associated campaigns, a lookalike audience can be created, and similar sales can be attempted. There could be many blogs regarding Black Friday marketing covering the basics of consumer mindset, consumer behavior, and various aspects of utilizing social media.

However, the comprehensive, step-by-step blogs providing a guide about the optimization of marketing campaigns from the planning phase until the launch phase of Black Friday are relatively few. Facebook has a huge global reach, but it is also very good for local businesses and has helped many of them meet their objectives.

This is highly advantageous for a retail e-commerce business. From the above statistics, it is clearly evident that Facebook is the place to be for e-commerce websites alike to bolster their image and maximize their sales.

Black Friday alone generated more than $7.4 billion in 2021 in the USA. It is important to optimize a marketing campaign for Black Friday for an e-commerce website.

1. Key Elements of a Successful Black Friday Campaign

Black Friday is an important sales event for almost all e-commerce businesses. Considering that Facebook is one of the most popular social media platforms, creating a successful marketing campaign for this very day on Facebook can be groundbreaking.

There are a few key elements that can help you build a successful Black Friday campaign on Facebook. First and foremost, it’s important to set clear goals and objectives before starting any campaign.

According to your goals, differentiate between audiences as 'cold' and 'warm.' Before creating an advertisement, you should speak about your product or service and compose an interesting and eye-catching text.

The text should be clear, direct, and provide value to your audience. At this stage, you should keep in mind your ad set goals and target audiences’ preferences as well. Also, when talking about the text, remember to build urgency rather than just discount the products.

When creating ads, make sure to have visuals of your service because visual ads give results. Use professional photos that clearly show your products or services.

Make sure to share your offer right away in the ad itself and never get into complicated packaging, because most people have used Facebook to pass a little time off. Just watch! In this form, you can easily see the offer.

Lastly, give clear visibility to offers but not too much to bother the user. Use the ad to make the offer casual. For example, a simple sentence like 'Shop Our Craziest Black Friday Deals Ever' is a great way to convince users to click, as it gives the impression of a relaxed and engaging event.

After looking at the ad, we recommend posting it at least 3-5 times.

2. Choosing the Best Facebook Template for Black Friday

Advertising templates benefit businesses by simplifying and automating the process of creating campaign advertisements. With relevant, eye-catching templates, the partner can much better explain the offer to the client, which increases its effectiveness.

Good advertising templates can significantly improve the conversion rate of e-commerce businesses. When you decide which template to choose according to your advertising, the following types of visual material are available: image templates, round frames, split, and digital vibe ad templates, styled as galleries or carousels, and video templates.

It is suitable for corporate information, emphasizing the product offer. It can assist in the sale of goods with a unique appearance. The different formats allow your photo to be a single object or highlighted on a slide, especially in a carousel ad.

The variety of design choices allows you to use your brand while matching the campaign's aesthetic. Consider: a fact worth considering is who the furniture is intended for - if it is, for example, a mobile device or a computer.

To create responsive and effective templates, the template can be adapted according to the order criteria. It is important to make the company responsive to any promoting devices that it wants to use. Templates should highlight the offer under all attributes.

Depending on its size, a promotional image can show a lot of detail. It's okay, though, that the clear message shown can be lost. In particular, it advertises the price of the goods, the discount, or the value after the discount.

The special selling proposition is crucial to encourage the activities of future customers. From the start, the template's primary focus has been on bid highlights because a crowded piece of information might disconnect viewers.

The sliders don't blare, and this allows you to decide on the actual product images. Your quality images, which are used to generate advertising, can be between 3 and 5 depending on the option. It is rotated or can be displayed just once.

It is created to do what is expected of it - just for marketing. Impressive visuals are available in up to 10 shops. Creating a sliding ad template can be great if a company claims to stand out.

No matter what items are installed, things can always change. The frame can be divided so that the quality of the photo is emphasized, which is relevant for the ad content. It is used to provide clarity and information.

Plan the feature that will be highlighted - there are two main product options and three text spot choices for branding or ad camera effects. Two reverse came pictures can be added. Use an isolated polished look to draw attention to the commercial.

It also reinforces the look and feel. For shop sales, the ad template can be used to create the perfect ad. You can use this template with 3-10 styles to highlight the shop, or you can choose between 3-10 different items.

Digital vibes can be used efficiently for advertising everything online. Advertising banners are helpful, especially when it is time to start the business. Choose the background people that suit the promotion, the text, and the brand.

Fashion shops can use this ad to attract sale attention, and digital campaigns are another use. In the product's materials, new color mixing will go a long way, which will widen the campaign interpretive field.

To maximize your product's waterfall, use an ad slider with three or five photos. Use this ad on social media platforms.

2.1. Types of Facebook Templates Available

Facebook offers a number of tailored template options for Black Friday and Cyber Monday. Generally speaking, these templates are separated into three formats based on their featured images: video templates, carousels, and images.

Based on their functionality, we can group the templates as formats that tell a story or depict brands. Let's have a quick look at them. We can almost always assume that video as the input format is great for several objectives: it is efficient in boosting company engagement and tends to reflect products or services that the shop provides.

The modern social audience prefers video as a dynamic and snackable visual format to keep them engaged. Do not overlook the importance of the first seconds of the video, known as a hook. Make it valuable, conversational, and present it in the storyline for capturing customers’ interests about your approach.

Video templates are great for showing your brand history, mission and vision, customer testimonials, product showcase, user growth testimonials, or the behind-the-scenes process. A single attention-grabbing visual can direct the audience’s focus and requires offering a straightforward visual.

Going into the carousel, users can easily swipe to discover more content. This is the most suitable way to tell a storytelling journey. The primary slide could be the main product display or the end of the stories that transport the visitors into the amazing details about the product.

The very end of the carousel should aim to bring the audience to a kind of proposition that they can’t help but desire. Carousel formats are great for most viewed product specials, flash sales, VIP promos, or sorts of brand and product collections.

For showcasing products, carousels work well with three types of slides like brand overview, new collection, and sale. That way, they could promote their main product offering as they progress through each slide.

Images are perfect for conveying the main message and highlight what Facebook knows best. Not many template layouts can be adjusted according to usage. Image templates are the best if marketers need to showcase multiple products in a single offer.

If the marketer does not have many products to showcase, pictures are ideal for highlighting the brand message. Ultimately, during Black Friday, marketers will focus on content assets to assist in spreading awareness about what offers are coming in their e-commerce and how to further engage potential clients.

Knowing all the templates available will be beneficial when selecting and optimizing a single advertisement template.

2.2. Criteria for Selecting the Ideal Template

The following criteria should be taken into account when choosing a Facebook template for the Black Friday campaign. The most important thing when selecting a template is to make sure that it suits the visual representation style of the campaign as much as possible.

The template should be easy to work with and possible to edit without any specialist's help. In addition, the template's design should make it possible to build emphasis on the most important content and draw attention to the promotional materials being published.

One of the most important things in the implementation of the Black Friday campaign landing page is user experience. The template's ability to work with easy navigation and clear display of promotional material is of great importance.

When choosing a template, also make sure it looks good on various screens and devices. A responsive design and optimization for various devices are very important, especially since approximately 60% of all online deals will be made via mobile devices.

The key to choosing the right design is to combine the look and usability of the Black Friday template. User experience in the browsing process is essential for the purpose of the promotion campaign.

Design is the first thing that Facebook users notice when exploring posts. Given that web users decide about page abandonment on average after 10 to 15 seconds, it is worth focusing on a clear template with a few key options that are useful for navigating the most important purchases.

A template with unique and eye-catching typography with an elegant appearance can be a big advantage. The design should be simple and clear, providing reference information and descriptions of particular product categories.

The main thing is that the template must correspond to the user experience of the target audience, who are not looking for distinguished European design, but are practical people. Data indicated in the form of the number of sold goods or total amount of the basket can encourage the undecided user to purchase.

The navigation should be supported by a search box. Considering the requirements of the mobile-first strategy, it is worth considering this in the desktop version of the Black Friday template.

The most important buttons, often hidden in a hamburger menu, are even more crucial nowadays. A beautiful Black Friday template refers to the original sale landing page design.

Black Friday symbols such as appropriate illustrations, font, and coloring will help to build the right climate on the promotions sub-page. The selected template must be technically efficient.

The download speed is only a few seconds and does not slow down the website in any way. The Black Friday template should refer to the original campaign actions. Large-format banners and promotional boxes should be clearly presented, as well as information about symbols and promotional codes.

Don't miss to try Facebook Post Generator!

3. Customizing and Implementing the Chosen Template

Customization makes it personal. Black Friday campaigns and related creatives should represent the identity of the company. Before starting to design, it is crucial to plan the right message.

It should be something that will authentically reflect the selected identity and can be included in the final templates. The call to action (CTA) has to be determined as well, such as “Show Now!”, “See More”, “Be the First”, etc.

All desktop and mobile versions of Black Friday templates should show a consistent style. The version of the template shouldn’t, and it is actually more than recommended, to create two different versions with the same style, but switching contents and colors.

This will allow for running A/B testing for the best engaging creatives. The loading time and performance of the templates are also vital. For the best performance, it is important to remember to use light sizes, especially for the mobile version of the graphics.

It will allow for faster loading times. The template (especially mobile) should be the width of the mobile screen multiplied by the number of columns/rows of the template. The correct implementation of templates ensures that the Black Friday campaign goes smoothly.

All selected templates should be implemented appropriately in their respective posts. Uploading templates as post drafts before the Black Friday campaign’s launch will allow for previewing the visual integration of all planned graphics in the set-up Black Friday theme.

A/B testing should be done to be able to compare the results when two or more different versions of the same creative are shown to users at the same time and in the same context.

Planning ahead is essential. A well-prepared plan should take into consideration the possible incorrect functioning of the products before Black Friday, consulting the Black Friday market schedule.

4. Measuring and Analyzing the Success of Your Black Friday Campaign

Measuring the success of your Black Friday campaigns is extremely important. These key performance indicators (KPIs) will help you figure out if your Black Friday campaign has been a success.

What you should be looking for will depend on your business goals: if you are looking for new potential customers to boost brand awareness, you will look for numbers concerning reach and engagement rate. On the other hand, if you are focused on conversions, you will mainly look at costs and potential ROI.

Moreover, as Black Friday is also a testing ground for the upcoming weeks, benchmarking these KPIs can help you understand what should be improved before the workload grows. Of course, the first step for that is the real-time tracking of your performance, in order to be able to adjust your campaigns quickly during the day.

To do so, the panel is extremely important. It can give you an immediate insight into a number of already useful metrics. To get a complete view, you can complement this information with offline tracking in order to understand your potential customers' path to purchase.

But your most important allies are your consumers, who should always be at the center of your strategy. Feedback and comments are the first raw source of data, and understanding their engagement pattern on your social pages can also be an additional source of insight.

Last but not least, even failures are successes - they are a great way to learn and improve. Keep track of your mistakes, never forget to learn from them, and not only will your campaign rock Black Friday - but it will also be much improved already for next year's holidays.