Best Practices to Find Instagram Content Trends 2024
In today’s fast-paced digital landscape, keeping up with trending content on social platforms like Instagram can feel like a daunting task.
As trends evolve rapidly, staying ahead can mean the difference between engaging your audience effectively or falling behind.
However, finding trending content on Instagram doesn't have to be an overwhelming challenge.
There are several straightforward strategies and tools that can help you identify and leverage what’s currently popular on the platform.
Here’s a comprehensive guide to navigating Instagram trends effectively, which includes tips on using the Explore page, utilizing relevant hashtags, and even tapping into TikTok trends.
By following these methods, you can ensure your content remains fresh, engaging, and highly visible.
Let's start!
1. How to use Instagram Explore Page to find Instagram trends?
To access the Explore page, tap on the magnifying glass icon at the bottom of the Instagram app. This will take you to the Search & Explore section.
1.1 Use the Search Bar
At the top of the Explore page, there is a search bar where you can type keywords, hashtags, or usernames to find specific content. For example, searching for "travel" will surface popular travel-related posts, accounts, and hashtags.
1.2 Filter by Category
Below the search bar, you can filter the Explore page by categories like Top, Accounts, Tags, Places, and more. This allows you to narrow down the content to your specific interests.
1.3 Engage with Relevant Content
Once you find content you like, engage with it by liking, commenting, and saving posts. This helps the algorithm understand your interests and surface more relevant content on your Explore page in the future.
1.4 Follow Relevant Accounts and Hashtags
You can follow accounts and hashtags directly from the Explore page. Doing so will bring their content into your main Instagram feed. Following accounts and hashtags related to your interests helps personalize your Explore page.
2. How to use Reels Trends on the Professional Dashboard to find Instagram trends?
To find trending topics on Instagram using the "Reels Trends" feature in the Professional Dashboard, follow these steps:
2.1 Access the Professional Dashboard
Go to Your Profile: Open the Instagram app and navigate to your profile by tapping your profile picture in the bottom right corner.
Select Professional Dashboard: Tap on the "Professional Dashboard" button. If you do not see this option, ensure that your account is set to a professional type (either Creator or Business).
Find Reels Trends: Scroll down to the section labeled "Tips and Resources." Here, you should see an option for "Reels Trends." Tap on it to enter.
View Trending Audio and Hashtags: Once in the Reels Trends section, you can explore two key areas:
- Trending Audio: This section showcases the latest audio tracks that are gaining popularity. You can listen to these tracks and save them for your own Reels.
- Trending Hashtags: Discover the hashtags that are currently trending, which can help you join relevant conversations and increase your visibility.
Incorporate Trends into Your Content: Use the trending audio and hashtags in your own Reels to enhance engagement. By aligning your content with current trends, you increase the likelihood of reaching a broader audience.
Stay Updated: Regularly check the Reels Trends section to keep up with the latest changes in trends, as Instagram frequently updates this information.
This feature is particularly useful for creators looking to optimize their content strategy and engage with trending topics effectively. Note that access to this feature might be limited to users in certain regions and requires a professional account setup.
3. How to find Trending Hashtags in Instagram?
Utilize the search bar on Instagram to look up specific hashtags. As you type, Instagram will suggest popular hashtags along with their post volumes, indicating how many times they have been used.
This helps you identify which hashtags are currently trending. However, be mindful that highly popular hashtags can be competitive, so consider using variations that are less saturated.
3.1 Use Instagram's Search Tool
Identify and follow influencers in your niche. Influencers often use trending hashtags to maintain engagement. By observing their posts, you can discover which hashtags are currently popular in your industry.
3.2 Use Hashtag Tracking Tools
There are various tools available that can help you track and analyze trending hashtags. These tools often provide insights into the popularity and engagement metrics of hashtags, making it easier to choose the right ones for your posts. Some of these tools include:
Hashtagify: Provides hashtag analytics, competitor analysis, and suggestions for related tags.
Ritetag: Analyzes hashtags and provides insights on their popularity and performance.
Hashtags For Likes: Offers hashtag suggestions grouped by categories like "Popular" and "Trending."
4. How to use Instagram's Weekly Trend Report to find trending Instagram contents?
The @creators account is Instagram's official account for sharing tips and insights for creators. They post a weekly trend report highlighting the latest trending audio, hashtags, and content styles on Reels.
4.1 Check the Monthly Trend Reports
In addition to the weekly reports, @creators also posts monthly round-ups of the most successful Reels in their Trend Report. These monthly reports provide a high-level look at the biggest trends over the past month.
4.2 Stay Updated on Trending Audio
The weekly trend reports from @creators showcase the latest trending audio that creators are using in their Reels. Staying on top of trending sounds is key to creating content that aligns with what users are engaging with.
4.3 Discover Growing Hashtag Trends
Along with trending audio, the @creators account also highlights popular hashtags that are gaining traction. Incorporating these hashtags into your Reels captions can help you join relevant conversations and reach new audiences.
4.4 Get Inspired by Viral Reel Examples
The trend reports often include examples of Reels that have gone viral. Analyzing the content, audio, and hashtags used in these top-performing Reels can provide inspiration for your own content strategy.By following the @creators account and regularly checking their weekly and monthly trend reports, you can stay up-to-date on the latest Instagram Reels trends. Aligning your content with what's currently popular can help boost your visibility and engagement on the platform.
5. How to use Monitoring Trends on TikTok to find instagram popular contents?
To use monitoring trends on TikTok to find popular content for Instagram, follow these strategies:
5.1 Identify Trending TikTok Content
Explore TikTok's Discover Page: Start by visiting TikTok's Discover page, where you can see trending hashtags, challenges, and sounds. This page is frequently updated and showcases what is currently popular among users.
Engage with Popular Creators: Follow and engage with popular TikTok creators in your niche. They often set trends that may later migrate to Instagram. Observing their content can provide insights into what types of videos and themes resonate with audiences.
5.2 Analyze Trends for Instagram Adaptation
Take Note of Viral Challenges and Sounds: Pay attention to challenges and sounds that are going viral on TikTok. These trends often cross over to Instagram Reels, where similar content can gain traction.
Adapt TikTok Trends for Instagram: Once you identify a trending TikTok challenge or sound, think about how you can adapt it for your Instagram audience. Consider the differences in platform culture and audience preferences when making adjustments.
5.3 Use Hashtags and Audio
Utilize Trending Hashtags: When you find popular TikTok content, note the hashtags being used. These can often be used on Instagram as well, helping you tap into the same audience.
Incorporate Trending Audio: If a particular audio clip is trending on TikTok, search for it on Instagram. Using the same audio in your Reels can help your content gain visibility as users search for that sound.
5.5 Monitor Instagram's Response to TikTok Trends
Check for Cross-Platform Trends: Regularly monitor Instagram to see if TikTok trends are being adopted. Look for similar challenges or sounds gaining popularity on Instagram Reels, which can indicate a crossover trend.
By actively monitoring TikTok trends and adapting them for Instagram, you can create content that is timely, relevant, and likely to engage your audience effectively. This approach allows you to stay ahead of trends and capitalize on popular content styles across platforms.
6. Final Words
Feeling overwhelmed by the ever-changing landscape of Instagram trends?
Don't worry, we've got you covered! Stay ahead of the curve and keep your content fresh with our comprehensive guide on navigating Instagram trends.
And to take your engagement to the next level, try our Instagram Story Maker for creating unique, eye-catching stories effortlessly.
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